LOOOP is an app created in order to collect color data. For the user, it is a way to escape the outside bordems in situations such as waiting in lines at the bank or doctor’s office. The user swipes through an array of colorful images, deciding which images they prefer. At the end of the cycle, the user is met with a daily color, hex code and personal color “horoscope”.

In Collaboration Inbar Melcer

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